When Simple Design Doesn’t Work

When Simple Design Doesn't Work As I've said, the two most important words in web design are "It Depends." It's generally thought that simple web design is best because your visitors can focus on what's important. Well, Amazon.com doesn't believe it's true and they back up their belief with data -- and this company lives on data. Back in 2004, Amazon employees Ronny Kohavi and Matt Round gave a...